Bagnall Haus presents an exciting new development along Upper East Coast Road, secured through an en bloc acquisition by Roxy-Pacific Holdings Limited. The developer successfully clinched the former Bagnall Court site for $115.28 million during a 10-week private treaty period facilitated by JLL. This freehold development site was acquired at a land rate of approximately $1,106 per square foot per plot ratio (psf ppr), which includes an 8% bonus for additional balcony space.
In a strategic move, Roxy-Pacific Holdings positioned themselves to transform this prime location into a luxury residential development, capitalizing on the area’s growing appeal among property seekers. The winning bid came in slightly below the guide price of $125 million, demonstrating the developer’s careful market assessment while still reflecting confidence in the East Coast property landscape.
Industry analysts note that this land acquisition aligns with current market valuations in the area, suggesting stability in land prices for premium freehold sites. Given typical development costs, experts estimate a break-even point between $173 million and $230 million for the Bagnall Haus project.
Industry analysts note that this land acquisition aligns with current market valuations in the area, suggesting stability in land prices for premium freehold sites. Given typical development costs, experts estimate a break-even point between $173 million and $230 million for the Bagnall Haus project.
The former 43-unit Bagnall Court will now make way for a modern residential development that’s expected to appeal to both homeowners and investors seeking freehold properties in this sought-after East Coast enclave. Property watchers anticipate Bagnall Haus will feature contemporary designs with premium finishes, catering to discerning buyers in Singapore’s competitive real estate market.
This acquisition reflects broader market confidence among developers in Singapore’s luxury residential sector, particularly for well-located freehold properties that offer long-term value appreciation potential in established neighborhoods.
- Location: Situated along Upper East Coast Road, Bagnall Haus offers excellent connectivity to East Coast Park and major expressways like ECP and PIE.
- Amenities: Proximity to Parkway Parade and i12 Katong provides residents with premium shopping and dining options just minutes away
- Facilities: Features a stunning resort-style swimming pool, modern fitness center, and landscaped gardens for luxurious urban living.
- Education: Near prestigious institutions like Tao Nan School, ensuring quality education choices for families.
Bagnall Haus emerges as a premium condominium development located on Upper East Coast Road in Singapore’s prestigious East Coast district. This exclusive property features a freehold tenure, embodying sophisticated urban living, meticulously crafted by the respected developer Roxy-Pacific Holdings Limited, known for their attention to quality and detail.
| Project Name | Bagnall Haus |
| Developer | Roxy-Pacific Holdings Limited |
| Address | 811 Upper East Coast Road Singapore 466608 813 Upper East Coast Road Singapore 466609 815 Upper East Coast Road Singapore 466610 |
| District | D16 – Upper East Coast, Bedok |
| No. Of Units | 113 |
| No. Of Carpark Lots | 90 carpark lots 3 EV lots 2 Accessible lots |
| No. Of Storeys | 5 |
| Site Area | 6,900.8sqm |
| Tenure | Freehold |
| Expected TOP Date | 31 December 2028 |
| No. of Lifts | 2 |
| Payment Scheme | Normal Payment Scheme |
| Architect | DP Architects Pte Ltd |
| Landscape | Ecoplan Asia Pte Ltd |
| C&S Consultant | KCL Consultants Pte Ltd |
| M&E Consultant | HPX Consulting Engineers Pte Ltd |
| Main Contractor | L.S. Construction Pte Ltd (Subsidiary of Lian Beng Group) |
| Project Interior Design | SuMisura (Numero Uno Creative Group) |
Bagnall Haus showcases thoughtfully designed floor plans that blend sophistication with practicality for modern living. The development features an exclusive collection of units ranging from cozy 1-bedroom layouts to spacious 3-bedroom configurations, perfect for singles, couples, and growing families alike. Each residence at Bagnall Haus is meticulously crafted with premium finishes and efficient space utilization. The living areas are designed to maximize natural light with floor-to-ceiling windows, creating bright, welcoming spaces. Kitchens come equipped with high-end appliances and stylish fittings, while bedrooms offer comfortable retreats with smart storage solutions. The Upper East Coast location ensures these well-appointed homes provide both luxury and convenience, appealing to discerning homeowners and savvy investors seeking quality residences.
Bagnall Haus is an exclusive residential development by Roxy-Pacific Holdings Limited, situated on a prime plot along Upper East Coast Road. The development features a thoughtfully designed site plan that maximizes space efficiency while creating a serene living environment. Residents can indulge in premium facilities including an infinity swimming pool, elegantly landscaped gardens, and a modern gymnasium equipped with state-of-the-art fitness equipment. The site layout incorporates smart communal spaces, BBQ pavilions, and children’s play areas, perfect for socializing and family activities. Security is paramount at Bagnall Haus, with comprehensive 24-hour surveillance and secured access points throughout the development. The site plan also features ample parking facilities and lush greenery that creates a tranquil urban sanctuary.
Bagnall Haus at Upper East Coast Road offers a range of freehold condominium units with competitive pricing in Singapore’s sought-after East Coast area. The estimated indicative price for this Roxy-Pacific Holdings development ranges from S$2,040 to S$2,651 per square foot.
The pricing for Bagnall Haus is indicative and subject to change. Final prices will depend on various factors, including unit size, floor level, and view orientation. Units in this development are currently priced between S$1,199,000 and S$3,810,000, with an average launch price of approximately S$2,490 per square foot.
Bagnall Haus presents attractive pricing for a freehold condominium in Singapore’s East Coast region. With its prime location and modern lifestyle amenities, it represents an excellent opportunity for homebuyers and investors alike.
It’s important to note that Bagnall Haus prices may fluctuate based on market conditions and demand. Interested buyers should consult with Roxy-Pacific Holdings or their appointed sales team for the most current pricing information before making any decisions.
Please make an appointment here before visiting the Bagnall Haus Showflat at Upper East Coast Road. The showflat may be closed on certain days for routine maintenance or special developer events.
All visitors are strongly encouraged to book an appointment online before heading to the Bagnall Haus Showflat to avoid any disappointment or inconvenience.
Rest assured that interested parties who register for an online appointment with us will enjoy direct developer pricing with NO COMMISSION charged to you.
Please register for a viewing appointment here and the Bagnall Haus developer’s sales team from Roxy-Pacific Holdings Limited will contact you promptly.
Bagnall Haus is strategically positioned at Upper East Coast Road in District 15, offering residents exceptional connectivity and access to a wide range of amenities.
The development enjoys a prime location in the vibrant East Coast area, known for its relaxed coastal lifestyle and rich cultural heritage. Residents will benefit from the URA Master Plan for the East Coast region, which focuses on enhancing green spaces, improving connectivity, and upgrading infrastructure, potentially boosting property values in this sought-after district.
For public transport users, Bagnall Haus is conveniently located near Bedok MRT station on the East-West Line, with the upcoming Siglap MRT station on the Thomson-East Coast Line set to further enhance connectivity when completed. These excellent MRT connections ensure easy travel across Singapore for young professionals and mid-career individuals who value efficient commuting.
Drivers will appreciate the development’s proximity to major expressways including the East Coast Parkway (ECP) and Pan Island Expressway (PIE), both just minutes away. These key transport arteries provide swift access to the CBD, Changi Airport, and other important destinations across the island.
The neighborhood surrounding Bagnall Haus offers an impressive array of amenities. Parkway Parade and I12 Katong shopping malls are just a short drive away, providing comprehensive retail, dining, and entertainment options. The nearby East Coast Park offers recreational opportunities for those who enjoy outdoor activities, perfect for maintaining work-life balance.
For investors and residents alike, Bagnall Haus’s excellent connectivity to both eastern and central parts of Singapore via multiple transport options makes it an attractive proposition. The well-established East Coast neighborhood continues to be highly sought after, offering a perfect blend of convenience and lifestyle benefits that today’s discerning property buyers seek.
Bagnall Haus offers an exceptional array of amenities and lifestyle options tailored to meet the diverse needs of its residents. This stunning development by Roxy-Pacific Holdings Limited enjoys a prime location on Upper East Coast Road, providing convenient access to numerous shopping destinations that cater to all your retail, dining, and entertainment requirements. Nearby malls include Parkway Parade, I12 Katong, Siglap Centre, and East Coast Plaza, ensuring residents can indulge in varied shopping experiences just minutes from their doorstep.
Bagnall Haus, strategically positioned in the coveted District 15, is surrounded by several prestigious primary schools within the 1km enrollment radius, making it an ideal residence for families with school-going children. Notable institutions include Tao Nan School, renowned for its strong bilingual foundation, and CHIJ Katong Primary, which offers holistic education with emphasis on values. Ngee Ann Primary School and Tanjong Katong Primary School are also within this privileged zone, both highly regarded for their academic excellence and character development programs. This proximity to multiple esteemed educational institutions not only provides convenience for families but significantly enhances Bagnall Haus’s appeal as a family-oriented residential choice in this well-established East Coast neighborhood.
A short distance from Bagnall Haus, residents have access to reputable secondary education options including Tanjong Katong Girls’ School, Victoria School, and Temasek Secondary School, each offering diverse academic pathways to suit different learning preferences. For pre-university education, Victoria Junior College and Temasek Junior College provide excellent preparation for tertiary studies. The area also boasts proximity to Singapore University of Technology and Design, Temasek Polytechnic, and international institutions like Canadian International School and Global Indian International School, offering comprehensive education options for families with children of various ages.
Bagnall Haus residents enjoy unparalleled convenience with numerous shopping destinations within easy reach. Parkway Parade offers over 250 retail outlets, while I12 Katong provides a blend of modern shopping with Peranakan-inspired architecture. For daily necessities, NTUC FairPrice and Cold Storage at Siglap Centre are just minutes away. The East Coast area is also renowned for its diverse culinary landscape, from the famous East Coast Lagoon Food Village to upscale restaurants along Upper East Coast Road. Katong and Joo Chiat’s heritage district is a foodie paradise, offering iconic dishes like Katong laksa, Peranakan cuisine, and artisanal cafés that have transformed the area into one of Singapore’s most vibrant dining enclaves.
Bagnall Haus is surrounded by lush greenery and recreational spaces, with East Coast Park being the crown jewel merely minutes away. This 15-kilometer coastal park offers cycling paths, water sports facilities, barbecue pits, and pristine beaches where residents can unwind after busy workdays. Closer to home, Siglap Linear Park and Telok Kurau Park provide serene environments for morning jogs or evening strolls. The nearby Bedok Reservoir Park offers additional recreational options including water activities, while Marine Parade Community Garden allows residents to connect with nature and neighbors through community gardening initiatives.
Residents of Bagnall Haus benefit from proximity to quality healthcare services. Parkway East Hospital, located just a short drive away, offers comprehensive medical care with specialized departments and 24-hour emergency services. Other nearby medical facilities include Changi General Hospital, a major public hospital providing a full range of medical specialties, and numerous private medical centers at Parkway Parade and I12 Katong. For everyday healthcare needs, residents have convenient access to family clinics, dental practices, and specialist centers throughout the East Coast area, ensuring comprehensive healthcare solutions for all ages.
Bagnall Haus is developed by Roxy-Pacific Holdings Limited, a distinguished developer with over 55 years of experience in Singapore’s real estate landscape. Founded in 1967 as Soon Nam Company Limited and listed on the SGX Mainboard in 2008, Roxy-Pacific has successfully navigated numerous market cycles, demonstrating remarkable resilience and expertise.
With a portfolio spanning more than 50 projects comprising over 5,000 residential and commercial units, Roxy-Pacific has established itself as a developer of high-quality properties across Singapore, Malaysia, and Australia. Their developments typically feature small-to-mid sized apartments and condominiums catering to the middle-to-upper class markets.
Notable projects include the iconic Roxy Square development along East Coast Road and Marine Parade Road, plus international ventures such as Wisma Infinitum in Kuala Lumpur and several properties in Sydney. Beyond residential developments, Roxy-Pacific has diversified into hospitality, owning and managing premium hotels including Grand Mercure Singapore Roxy and the boutique Noku brand with properties in Kyoto, Osaka, and the Maldives.
Roxy-Pacific distinguishes itself through a commitment to sustainability and innovation, constantly striving to transform the property landscape while creating nurturing, inclusive environments for residents. Their consistent delivery of quality projects with thoughtful amenities has earned them a strong reputation among discerning property buyers and investors in Singapore’s competitive real estate market.
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